Course # 01:090:294:H4
Index # 06612
Monday & Thursday 10:20 AM - 11:40 AM
Campus: College Avenue
Location: BRT-SEM
Hana Shepherd 

Everywhere we look, government officials and policy makers, non-governmental and intergovernmental organizations, philanthropists, business organizations, and social scientists are engaged in deliberate projects to change the behavior of groups and populations. As opposed to attempts to influence individuals to do something once, or initiatives that only incidentally have an impact on behavior, in this class we will examine intentional attempts to change behavior in a sustained or chronic way. These different groups of people attempting to influence behavior often employ very different assumptions about human behavior and why people change their behavior; their attempts are sometimes effective, sometimes ineffective, and sometimes they even backfire with serious consequences. This class will analyze these attempts to change behavior—both current and historical— by looking at the methods used to change behavior with respect to poverty, conflict, education, politics, health, finance, culture and more. We will pay particular attention to the ways attempts at behavior change happened during the COVID-19 pandemic. We will analyze how these attempts to change behavior draw on coercion and power, incentives and motivations, information and education, social norms, nudges and insights from behavioral economics, or relational approaches. Why do some interventions work better than others? When is success specific to a context and when is it replicable across contexts? We will also discuss when these attempts at behavior change are considered legitimate and when they are considered illegitimate, and how they shape, and are shaped by, our understanding of politics.

Busch

BUSCH CAMPUS
Nelson Biological Labs
Room A-110
P 848-445-3912

CAC

COLLEGE AVENUE CAMPUS
Milledoler Hall
Room 12
P 848-932-1406

douglass

DOUGLASS CAMPUS
Ruth Adams Building
Suite 108 
P 848-932-2011

LIVI

LIVINGSTON CAMPUS
Lucy Stone Hall
Room A-201
P 848-445-3206

RU BUSINESS

RUTGERS BUSINESS SCHOOL
100 Rockafeller Rd
Rm. 1031
P 848-445-3206

CAC Main Office

COLLEGE AVENUE CAMPUS
MAIN OFFICE
35 College Avenue
848-932-7964